Essentials of Entrepreneurship and Small Business Management – New Business creation – New Business Management – Tools to Launch a New Business - and the Knowledge for Entrepreneurial Success
- Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success
- This is a solid introductory text in small business management. It is essential reading for anyone thinking of starting a business or investing in someone else's venture.
- This text walks you from beginning concepts to selling the business and everything in between. It is a book you will keep and refer to often.
Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.
With a practical, hands on approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.