Profitable Customers: How to Identify, Develop and Retain them

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  • Business & Economics 
  • Marketing


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More than just another ""customer care"" book, this book will help companies to maximize their profits, by learning how to identify their most profitable customers. 

It focuses on a unique approach to managing the customer base - the importance of decision-making by managers, rather than sales and customer service staff. 

This updated edition gives examples of new technology for dealing with the customer base, examines the routes to reducing the costs of serving customers and identifies how to develop successful customer-supplier relationships.

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