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Principles of Marketing - 14th Edition (Philip Kotler)

Low Stock
Key Features

  • Innovative customer-value
  • Customer-relationship framework.

GHS40.00

GHS40.00

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Product Details

Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. 

To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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