International Marketing Strategy: Analysis, Development & Implementation
- Strategy Development
Markets and marketing are becoming ever more international in their nature and managers around the world ignore this fact at their peril.
To achieve sustainable growth in markets that are becoming increasingly global, or merely to survive in domestic markets that are increasingly attacked by international players.
It is essential that organisations understand the complexity and diversity of international marketing and that their managers develop the skills, aptitudes and knowledge necessary to compete effectively around the globe.